Tips for Operating a Successful Candle Making Business
Making candles can be great fun. Some people even choose to take their love of this art and make money doing what they enjoy spending their time on the most… and that is Operating a Successful Candle Making Business
Things to Consider When Operating a Successful Candle Making Business
There are many areas of the candle making business you need to consider before embarking on such an adventure. Knowing how to make quality candles isn’t enough…
You need to educate yourself on ways to promote your candles, how to order supplies, offering customer service, and determining a price for your candles. All these things are of upmost importance!
Must Have A Plan To Sell Your Candles
We all know candles are a very popular item, so the market for such products is very large. However, that market can’t purchase your candles if they don’t know about them.
You will need to set up a plan, including where you plan to sell your candles, and then come up with ways to get people see them, so that they can buy them.
There are many places to sell candles. You can do so from your own home, host a candle party, or rent space at craft shows and flee markets. Even word of mouth will result in orders. You can also choose to advertise worldwide on the internet.
Tip: I always did well with having a Host giving a candle party. You know like Pampered Chief. I would give the Host 30% of the sales, as well as a selection of favors for the guest. When the host scheduled another party they received an additional incentive.
Inexpensive Ways To Advertise And Promote
Most web hosting companies charge around $20 per month, which isn’t a bad investment for what you get in return.
But before you can do any advertising, you will need to decide what types of candles you want sell.
Don’t Be Shy, Show What You Have To Offer
You will generate more sales if you show pictures of your work with each type of candle you sell. People buying candles want to visualize what they are purchasing.
Once your business starts turning a profit, consider buying supplies in large quantities to get a discount.
Fair Pricing Is A Must
One of the secrets to being a successful candle making business is selling the product at a fair enough price that the consumer will buy it. Yet you also need to cover the cost of your time and supplies, while making a reasonable profit.
Don’t be tempted to cut corners on the quality of your supplies as this can greatly alter the quality of your product. Once the word is out that your quality is poor, you will have a hard time maintaining sales. So always stick with high quality supplies!
Use Your Imagination To Sell More
Offer promotions to generate business. You can offer free shipping for your candle products to have an advantage over the competition.
Many online surfers will buy a product with free shipping over one with low shipping. You can also offer a free candle with the purchase of two or three.
Or even offer to send a personalized card if the buyer is going to use the candle as a gift.
Personalized Service Can Bring In Additional Dollars
Many successful candle making companies offer personalized service. This means customers can ask for a particular type of candle in a color, and you will make it for them.
This often costs the customer a little more, but they are likely willing to pay it to get exactly what they want. Make sure you communicate well with your customers, and know exactly what they want before committing to a special order project.
Every business experiences issues that come up from time to time. This is to be expected. Your customers are likely to be more forgiving of such issues if they are provided with quality customer service.
Make sure customers have a way to get into contact with you. Work out a resolution to any issues so that you will both be happy with the results. It is best to outline your return policies on your website as well so that there is a place customers can review such information.
Choosing to start your own business is a wonderful and exciting time. Selling your own candles gives you a business where you can be proud of the high quality product you are making.
Taking the time to learn the basics of the business before jumping in will help ensure that this is a fun and profitable business venture for you.
I thank you for taking the time out of your busy schedule to read this article, Operating A Successful Candle Making Business, and that has helped you to see how fun and profitable Candle Making can be.
Please take a moment to see my post, “CANDLE MAKING PROCEDURE? / No DETAIL TO SMALL” by Clicking Here Now .
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